Co-Headquartered in Los Angeles, California and Boston, Massachusetts, the principals of Reflect have been providing turnaround and restructuring advice for decades:

Adam Zalev is the Co-Founder of Reflect Advisors where he serves as a Managing Director. He is based out of Phoenix, Arizona. Throughout his career, Mr. Zalev has been involved in a wide range of U.S. and Cross-Border corporate finance and balance sheet restructuring mandates. With nearly 25 years of experience, Mr. Zalev has advised management, boards, shareholders and lenders on matters such as acquisitions, divestitures, financings, refinancings, balance sheet restructurings and operational change initiatives.

Prior to founding Reflect, Mr. Zalev was a Senior Managing Director of FTI Consulting Inc., prior to that he was a Managing Director of Alvarez & Marsal. Mr. Zalev holds a BA in Economics & Finance from York University and a Masters of Management & Professional Accounting from The University of Toronto. He is a CPA, a designated corporate finance specialist and a Certified Turnaround Professional. Mr. Zalev is regularly listed as a Global and National Leader on the Who’s Who Legal rankings of Restructuring Advisors. In 2015, Mr. Zalev was named as a member of the Top 40 Under 40 by M&A Advisor.

Michael Murray is the Co-Founder of Reflect Advisors where he serves as a Managing Director.  He is based out of Boston, Massachusetts.  Mr. Murray has held various, and increasingly senior level banking positions at a number of America’s leading financial institutions.  He is considered a foremost expert in special asset finance, and workouts on behalf of lenders, with a career spanning more than 35 years.

Prior to joining Reflect, Mr. Murray founded and oversaw the Junior Capital Division of Wells Fargo Capital Finance.  Prior to that, he founded the Gordon Brothers Debt Fund and served as its Chief Investment Officer.  Prior to that, Mr. Murray held positions in the Retail Finance divisions of Bank of Boston, Fleet Boston and Bank of America.  Mr. Murray holds both a BA and MBA from Babson College with specializations in finance and investments.

Yaara Avitzur is a Senior Associate at Reflect Advisors and is based out of Philadelphia. Throughout her career, she has spent time performing debt and merger and acquisition advisory work for North American financial and strategic buyers and sellers across a broad range of industries. Specifically, Yaara has focused on the development of financial models, valuation analyses, strategic assessments and deal lifecycle support and due diligence. Additionally, she is a current CPA designation holder.

Prior to joining Reflect, Yaara worked at RSM as a Senior Associate in the Deal Strategy Team, under the Merger and Acquisition Consulting Practice. Additionally, upon graduation in 2018, she started her career at KPMG in the Financial Institutions and Real Estate Audit Practice in Toronto, Ontario. She worked there as a Senior and Staff Accountant, focusing mainly on audits of public insurance companies. Yaara holds an HBA from Ivey Business School at Western University.